Senior UX leader with 12+ years delivering product and marketing experiences for web, mobile, and enterprise systems. Expert at defining UX strategy, running mixed-method research, and shipping scalable design systems and customer‑facing products that drive measurable outcomes. Strong track record mentoring teams, improving conversion and accessibility, and reducing operational friction through design.

Core Competencies

• UX Strategy & Product Design Leadership

• Design Systems & Component Libraries

• User Research & Usability Testing (qual + quant)

• Information Architecture & Interaction Design

• Service Design, Journey Mapping & Flow Optimization

• Accessibility (WCAG) & Inclusive Design

• Prototyping, Hi‑Fi Design & Developer Handoff

• Analytics-driven Optimization & A/B Testing

• Stakeholder Management, Mentorship & DesignOps

Technical & Design Skills

Figma • Sketch • FigJam • Miro • Adobe CC • Storybook • HTML/CSS • Responsive & Mobile Web Design • React (basics) • Hotjar / FullStory • GA4 • Optimizely • Jira / Confluence

Selected Experience

Henry Schein One — Senior UI/UX Designer II (Remote) Dec 2023 – Present

• Lead UX for enterprise healthcare web products; own research, discovery, interaction design, testing, and handoff for prioritized features.

• Launched reusable component patterns and a shared design library, reducing design→dev friction and accelerating delivery.

• Ran interviews and usability tests; implemented interaction improvements that reduced task completion time ~30%.

• Mentor designers; maintain accessibility & design review standards and run weekly critiques.

Kroll — Senior UI/UX Product Designer Sep 2021 – Dec 2023 • Manhattan, NY

• Led design and launch of a company design system microsite (IA, docs, live-code examples, governance), increasing component reuse +40% and reducing implementation questions −50%.

• Integrated Storybook and live-code playgrounds to deliver copy-paste snippets for developers, improving implementation accuracy.

• Owned discovery, prototyping and analytics-driven optimization for client-facing features; contributed to double-digit improvements in trial→paid conversion in pilots.

• Defined contribution & governance workflows to scale design ops across distributed teams.

Imagemakers — Senior UI/UX Web Designer Oct 2017 – Sep 2021

• Designed vertical web experiences and marketing funnels (education, healthcare, government) that increased MQL volume by 30–35% and improved MQL→SQL conversion through outcome-led messaging.

• Ran buyer interviews, moderated usability tests, and A/B experiments; reduced CPL up to 40% for education pilots.

• Produced persona suites, solution briefs, and publish-ready CMS copy blocks to streamline marketing and sales enablement.

• Built a responsive component library and design patterns for consistent client deliverables.

CivicPlus — Senior UI/UX Web / Graphic Designer May 2011 – Oct 2017

• Designed municipal web apps and public-facing sites focused on accessibility, discoverability, and clarity; reduced support tickets and improved civic engagement metrics.

• Delivered pattern libraries and documentation to standardize UI and reduce design debt across product lines.

• Conducted stakeholder workshops and user interviews to prioritize features for local government audiences.

Select Project Highlights

• Design System Microsite (Kroll): +40% component reuse; −50% implementation questions

• MCH Strategic Data vertical landing pages: +35% MQLs in 90 days; 3.2x pilot ROI

• Kaw Valley POS tablet: −50% checkout time; −75% training time; multimillion-dollar annual savings

• Onyx 3D Shower Designer: +48% showroom conversion; +28% average order value

Education

Kansas State University — Bachelor of Fine Arts (BFA), Graphic Design 2008 – 2011

Certifications & ProfessionaL Development

• Generative AI: Introduction and Applications — IBM (Dec 2025)

• Foundations of User Experience (UX) Design — Google (Nov 2024)

• Accessibility (WCAG) training — in-house & third‑party workshops

• Ongoing: DesignOps, Research Synthesis, Leadership workshops

Awards

• 1st Place, Web Design Award — Graphic Design USA (Feb 2013) — 1st place for Nantucket, MA website design

• 3CMA Digital Interactive Overall Website Savvy Award — CivicPlus — Design for City of Cody, WY (“clean, inviting and very visual”)

• Best of Web Award Finalist (2016) — Bexar County, TX

• Best of Web Award Finalist (2016) — Anaheim, CA

• W3 Silver — KC Current (Imagemakers)

• W3 Silver — Massachusetts Humanities (Imagemakers)

• W3 Gold — McElroy’s (Imagemakers)

• W3 Silver — MsBiotec (Imagemakers)

• W3 Gold — Oklahoma Ag Credit (Imagemakers)

• W3 Gold — Oklahoma Humanities (Imagemakers)

• W3 Silver — Rock Creative Network (Imagemakers)

• W3 Silver — Structura (Imagemakers)

• W3 Silver — Toy Miniature Museum (Imagemakers)

Detailed Skills, Approach & Deliverables
Research & Design Approach

• Research: contextual field studies, stakeholder/workshops, qualitative interviews, moderated usability testing, synthesis (affinity mapping/personas), and metrics-driven validation.

• Design: IA, low→high-fidelity prototyping, interactive prototypes, design system components, accessibility checks, and production handoff.

• Delivery: A/B test plans, analytics event maps, dashboards, and iterative optimization sprints.

Tools & Workflow

Figma / FigJam • Sketch • Miro • Storybook • CodeSandbox • Adobe CC • HTML/CSS handoff • Jira/Confluence • GA4 • Hotjar/FullStory • Optimizely
IMPACT METRICS (EXAMPLES)

• Faster conversions: +35% MQLs, +22% MQL→SQL conversion (marketing projects)

• Operational savings: −75% training time; −50% checkout time (Kaw Valley POS); multimillion-dollar annual savings

• Product efficiency: −50% implementation questions; +40% component reuse (design system microsite)

• Business outcomes: 3x+ pilot ROI within 12 months for integrated pilot programs

Deliverables & Artifacts

• High-fidelity prototypes (Figma), responsive UI specs, component libraries, design system docs, live-code embeds (Storybook), user journeys, service blueprints, usability reports, A/B test plans, analytics event maps, and dev handoff packages.

Professional Activities

• Mentor for junior designers; run portfolio reviews, critique sessions, and design workshops.

• Contributor to design ops and governance playbooks; promote accessibility and inclusive design practices.

Select References & Portfolio

• Portfolio with case studies and prototypes: bradmartinux.org

• References available on request


Why a Promoter excels as a Group (Lead) UX Designer

• Influence & stakeholder buy-in: Natural persuasion helps secure vision alignment, resources, and executive support for UX initiatives. Great for selling research findings, prototypes, and product changes.

• Relationship-driven collaboration: Builds strong cross‑functional rapport with product, engineering, marketing, and sales — smoothing handoffs and accelerating delivery.

• Rapid ideation & experimentation: Comfortable with fast-paced prototyping and iteration; encourages a test-and-learn culture that moves teams from opinion to evidence.

• User advocacy with charisma: Communicates user needs and research insights in compelling, accessible ways that motivate teams and stakeholders to act.

• Change leadership & evangelism: Energetic about evangelizing design systems, UX best practices, and customer-centric thinking across orgs.

• Customer & market focus: Enjoys talking to customers and partners, which supports qualitative research, stakeholder interviews, and discovery workshops.

• Hiring & mentorship: Inspires and motivates designers; can attract talent and create an engaging team culture that retains people.

• Presentation & storytelling: Strong presenter for stakeholder reviews, investor/demo sessions, and client-facing workshops — turning complex data into persuasive narratives.

Business outcomes a Promoter Lead commonly drives

• Faster stakeholder approvals and reduced decision cycles

• Increased cross-team adoption of UX standards and design systems

• Higher research-to-product translation (more experiments shipped)

• Improved customer- and revenue-facing outcomes via persuasive product changes

Common blind spots (and mitigation)

• Risk of moving too fast: Promote structured research/validation gates (e.g., hypotheses, usability thresholds) to avoid shipping flaky solutions.

• Over-reliance on charm vs. data: Pair storytelling with clear metrics and documented user insights to build durable buy-in.

• Delegation gaps: Use formal 1:1s, clear ownership matrices (RACI), and design reviews to ensure detail work and follow-through aren’t missed.

• Preference for consensus/people-pleasing: Balance inclusivity with decisive leadership — set clear deadlines and evaluation criteria.

How to maximize impact as a Promoter Lead UX Designer

• Pair influence with rigor: Present user stories alongside KPIs and test results (SUS, task success, conversion lifts).

• Institutionalize lightweight processes: rapid research playbooks, design crit cadences, and A/B testing pipelines to channel speed into repeatable outcomes.

• Build allies in engineering/product: schedule recurring syncs and co-own metrics to reduce friction at handoff.

• Mentor and codify craft: convert charismatic leadership into repeatable practices (onboarding templates, pattern libraries, hiring rubrics).

Short summary A Promoter’s charisma, relationship focus, and bias for action are powerful assets for a Lead UX Designer: they accelerate alignment, drive experimentation, and rally teams around user-centered change. When balanced with data discipline and clear ownership practices, a Promoter can transform UX from a nice-to-have into a strategic growth engine.